At this weeks Girl Boss meeting, we discussed the importance of Linkedln and gave advice on how to improve your profile! Linkedln in incredibly important for networking and helps you establish an online presence with companies and connect with alumni. There are multiple steps to perfecting your Linkedln profile, which should be thought of as your digital resume.
STEPS TO BUILDING A LINKEDLN PROFILE
Headline
Profile Picture
Education
Summary
URL
Keywords
Update regularly
Share your work/projects/accomplishments
Join groups and connect
Recommendations
HEADLINE
Short, memorable slogan
Avoid Cliches
Specific details of what you do (this should be updated often)
Informative and concise
PROFILE PICTURE
Appropriate attire
High quality
Recent, make sure it's updated
Well fitted
LINKEDLN ACCOUNTS WITH PROFILE PICTURES RECEIVE 14 TIMES MORE VIEWS!
URL
Claim a unique, but still professional, URL
This will help your profile appear when people search for your name
SUMMARY
Adds a 'personal story' element
Include experiences, qualifications, and goals
Compelling narrative about you, MAKES YOU STAND OUT!
Describe motivators, skills, accomplishments, and what makes you unique
Should be short and concise
Include white space (blank space in between paragraphs)
Should be similar to a cover letter
Be sure to proofread!
Include keywords
ADDITIONAL SECTIONS
Education
Work experience
Community service
Accomplishments (ex: projects, awards, languages, certifications)
RECOMMENDATIONS
You should have at least one recommendation for each position you have held
Recruiters will be impressed by recommendations by people who have managed you (ex: your boss)
UPDATE REGULARLY
Regularly posting updates about yourself keeps you on people's radar and helps you to build your professional reputation
Mention your new projects, professional books or articles of interest, or events you have attended.
Recruiters read your feed, so show them all of your experience!
If you have any questions feel free to reach out to us at Girl Boss as well as Career Services! You can set up appointments with them specifically to work on your Linkedln profile. For examples of good profiles, click here to access this weeks presentation!
-Gabriella Boresi
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